Taylor-Serrano 3 To Headline July 11th Card On Netflix In Madison Square Garden

Press Release: March 6, 2025 By Most Valuable Promotions and Netflix - Most Valuable Promotions (MVP) and Netflix today announced Taylor vs. Serrano 3, the highly anticipated trilogy bout between Ireland’s pound-for-pound great, undisputed super lightweight champion Katie Taylor (24-1, 6 KOs), and Brooklyn’s Puerto Rican boxing trailblazer, unified featherweight world champion Amanda “The Real Deal” Serrano (47-3-1, 31 KOs). This historic fight, an MVP event, will stream live globally, exclusively on Netflix at no additional cost to its 300+ million subscribers on Friday, July 11 from Madison Square Garden (MSG) in New York City. Taylor vs. Serrano 3 headlines the first-ever all women’s professional boxing card at the iconic venue, airing live on Netflix as the MVP continues its commitment to elevating women in the sport.

Taylor vs. Serrano 3 marks the third chapter in one of boxing’s fiercest rivalries, pitting the sport’s two biggest female stars against each other once more in a women’s super lightweight undisputed championship fight contested over 10, two-minute rounds. Their first clash in April 2022 made history as the first women’s fight to headline Madison Square Garden, earning global acclaim and winning Sports Illustrated’s Fight of the Year and The Ring’s Event of the Year for 2022. Taylor vs. Serrano was also nominated for Sports Business Journal’s Event of the Year, a testament to the global reach and power of the event. Their rematch at AT&T Stadium in November 2024, streamed on Netflix, shattered records with 74 million average viewers globally, becoming the most-watched women’s sporting event in U.S. history and was named the 2024 Women’s Fight of the Year by ESPN, Sports Illustrated, and Boxing Scene. Now, ESPN’s pound-for-pound #2 Taylor and #3 Serrano return to The Garden where their rivalry began, with all of Taylor’s undisputed super lightweight belts on the line again. This event, promoted by Most Valuable Promotions, underscores a groundbreaking commitment to women’s boxing during Women’s History Month, not only featuring the first-ever all-women’s card in MSG history but also setting a new financial standard for female fighters with Taylor and Serrano set to receive record-breaking purses, continuing to raise the benchmark as the highest-paid female fighters of all time. Pre-sale ticket signups are available now HERE, with the official on-sale date to be announced soon.

Irish sensation Katie Taylor (24-1, 6 KOs) looks to add another remarkable chapter to her incredible boxing career as she takes on Amanda Serrano for the third time in a historic trilogy. Taylor, a Matchroom fighter and Olympic gold medalist from Bray, Ireland, defeated Serrano at a sold-out Madison Square Garden in April 2022 in a stunning fight of the year contest that saw Taylor successfully defend her then-undisputed lightweight title. The fight cemented Taylor and Serrano as the two highest-paid women in combat sports history, each earning seven-figure purses. Taylor’s reign continued as the pair faced off again in their November 2024 rematch, where she edged Serrano in a close decision again setting viewership records. Taylor first won the undisputed lightweight title at Madison Square Garden against Belgian Delfine Persoon in 2019, then became a two-weight undisputed champion in November 2023, overcoming Chantelle Cameron in a rematch of their first closely fought battle in April 2023, with both fights taking place at a sold-out 3Arena in Dublin, Ireland. Taylor first got her hands on world honors in her seventh pro fight, claiming the vacant WBA Lightweight title in Cardiff against Anahi Sanchez in October 2017, and has been in 18 straight world title contests since that night. Her trilogy fight with Serrano now promises to elevate women’s boxing further, headlining an all-women’s card that reflects her long-standing mission to grow the sport.

“I want to thank everyone at Matchroom, MVP and Netflix for getting the trilogy over the line and I can't wait to headline at MSG again in July,” said Katie Taylor. “I’m 2 and 0 against Amanda but it's obviously a very special rivalry that delivers every time we step in the ring so I think it's only right that we have the trilogy. The atmosphere for the first fight there was amazing and I'm sure it won't be any different this time around. The numbers that got to see the last fight in November were incredible so hopefully those people will all want to tune in for the trilogy fight as well and we can deliver another great fight.”

Amanda “The Real Deal” Serrano (47-3-1, 31 KOs) is the first-ever Puerto Rican undisputed world champion and the most decorated fighter in women’s boxing history, recognized by the Guinness World Records for the most boxing world championships won by a female in different weight classes. Serrano is Most Valuable Promotions’ first signee, who recently signed the first ever lifetime combat sports contract with MVP and will become Chairwoman of MVP’s women's boxing initiatives to lead the company’s efforts in identifying, signing, developing and marketing the promotion’s growing roster of female athletes post her in-ring retirement. Serrano faced off against Katie Taylor for the first time at Madison Square Garden in 2022. Following the historic bout, Serrano defeated Sarah Mahfoud and Erika Cruz en-route to becoming the undisputed featherweight champion. She successfully defended her undisputed title in August 2023 against Heather Hardy before making history again, defeating Danila Ramos in October 2023 in the first-ever women’s unified world championship contested over 12 three-minute rounds — equal to a men’s championship fight. She threw a career-high 1,103 punches in the bout, solidifying her status as a trailblazer for gender equality in boxing. In recognition of her achievements inside and outside the ring, Serrano was named the Boxing Writers Association of America (BWAA) Female Fighter of the Year for 2023, as well as Sports Illustrated’s and Boxing Scene’s 2023 Women’s Fighter of the Year. She continued her dominance in July 2024, scoring a second-round knockout victory over Stevie Morgan in a super lightweight bout.

Serrano went on to face Katie Taylor in the most anticipated women’s boxing rematch in modern history in the co-main event of MVP’s Jake Paul vs. Mike Tyson card on Netflix in November 2024. The undisputed super lightweight title fight ended in a razor-thin decision victory for Taylor — sparking global debate and skyrocketing Serrano’s social following by over 1.2 million, making her the most-followed female boxer in the world. #Serrano also trended at #2 on X in the U.S., Brazil, Spain, and Canada post-fight, further cementing her status as a global icon. Serrano now brings her relentless power and unparalleled resume back to Madison Square Garden to command the world’s attention once again on Netflix, breaking barriers for women in combat sports and setting the stage for this historic trilogy atop an all-women’s mega-event.

“I promised my fans they would see this trilogy, and I’m incredibly grateful that we get to complete our journey where it all began — at Madison Square Garden, live on Netflix for the world to see,” said Amanda Serrano. “I’m disappointed that Katie Taylor did not keep her word and make the trilogy 12 three-minute rounds, equal to the men. This is a record-setting payday for both of us, and we owed it to the fans to honor the handshake deal we made. She didn’t. But make no mistake, every time we share the ring, it is war, and I know Friday, July 11, will be the greatest yet because I will finally get the official W I deserve. Headlining an all-female card at MSG, representing both New York and Puerto Rico, is something I never thought would be possible, and it wouldn’t be without Nakisa Bidarian, Jake Paul, and MVP’s commitment to elevating women’s boxing. I’m proud to stand alongside all the talented women on this card, and I hope our fight inspires young girls everywhere to keep believing in themselves and never stop chasing their dreams.”

“This is more than just a fight — it’s a celebration of the unmatched talent of women in boxing,” said Jake Paul and Nakisa Bidarian, co-founders of Most Valuable Promotions. “Amanda Serrano and Katie Taylor have already shattered barriers and inspired millions, and this trilogy fight at the iconic Madison Square Garden will be another historic step forward for women’s sports. This all-women’s card is not only a testament to how far the sport has come but also the beginning of an even greater push from MVP to elevate the next generation of female fighters. Unlike other incumbents in boxing, we have, are, and will always champion women as equals to men, treating them with supreme respect and we will never compromise on those values. Thank you to Netflix and MSG. We’re honored to bring this groundbreaking event to life and remain steadfast in our mission to build and invest in lasting opportunities for women in boxing. This event is the definition of W.”

"Taylor-Serrano 2 was not just one of the most thrilling fights I've ever witnessed; it also made history as the most-watched professional women's sports event in the US," said Bela Bajaria, Netflix's Chief Content Officer. "At Netflix we're proud to continue to elevate the profile of women athletes and to bring another historic event to our global audience with MVP."

"Madison Square Garden has been home to the biggest boxing matches in history – including the ‘Fight of the Century,’ and the 2022 bout between Katie Taylor and Amanda Serrano,” said Joel Fisher, Executive Vice President, Marquee Events and Operations, MSG Entertainment. “We are proud to welcome these extraordinary athletes back to The World’s Most Famous Arena for another historic moment with our first-ever all-female professional boxing card.”

Netflix is the premier home for great sports entertainment. From fan-favorite hits like Formula 1: Drive to Survive, UNTOLD, Quarterback, Starting 5, America’s Sweethearts: Dallas Cowboys Cheerleaders, and Tour de France to inspiring stories such as Beckham, Simone Biles Rising and Court of Gold, Netflix delivers unmatched sports storytelling. Later this year Netflix is set to debut America’s Team: The Gambler and His Cowboys along with follow-docs covering SEC college football, MLB’s Boston Red Sox, and Rafael Nadal’s farewell tennis season. Netflix became the new home of WWE Raw in 2025, the global home of the NFL's two Christmas Day games in 2024 (through 2026), and secured the exclusive US rights to the FIFA Women’s World Cup for 2027 and 2031.

Most Valuable Promotions and Netflix redefined sports history in November 2024 with Jake Paul vs. Mike Tyson and Taylor vs. Serrano 2, the first-ever live professional sports event on Netflix. That event shattered records, becoming the most-streamed sporting event ever with 108 million live viewers globally, while Taylor vs. Serrano 2 averaged 74 million viewers, 56 million peak concurrent views, and claimed the title of the most-watched women’s sporting event in US history with an average minute audience (AMA) of 47 million in the US. Now, MVP and Netflix bring boxing back to the Garden with Taylor vs. Serrano 3, headlining an all-women’s card that reinforces their commitment to elevating women in sports. Additional details, including the undercard, will be announced in the coming weeks.

Taylor vs. Serrano 3 is produced, marketed, and promoted by Most Valuable Promotions and distributed by Netflix. Fans can sign up for ticket updates HERE.

For more information, follow on X via @MostVPromotions and @Netflix, on Instagram via @MostValuablePromotions and @Netflix, or on Netflix’s Tudum.

About Most Valuable Promotions (MVP)

MVP was founded by Jake Paul and Nakisa Bidarian in 2021. With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. One year into its inception, MVP was nominated as one of the prestigious Sports Breakthroughs of the Year in 2022 by Sports Business Journal. MVP has produced Jake Paul’s last six global pay-per-view events, including the recent Paul vs. Perry match. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano, in its first year. Serrano and MVP made history in April 2022 when Serrano went head-to-head with Katie Taylor, marking the first female fight to headline at Madison Square Garden, earning a nomination for Event of The Year by Sports Business Journal. MVP made history again in November 2024 with Jake Paul vs. Mike Tyson and Taylor vs. Serrano 2, the first-ever live professional sports event on Netflix, which became the most-streamed sporting event ever with 108 million live viewers globally. Co-founder Nakisa Bidarian was an executive producer of Paul vs. Tyson and the historic Triller Presents Mike Tyson v. Roy Jones Jr., the 8th most-bought pay-per-view event in history.

About Netflix 

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Material and Photo Courtesy of: Most Valuable Promotions and Netflix Used with permission.

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

 

Future Hall of Famer Amanda Serrano Signs Lifetime Combat Sports Contract With Most Valuable Promotions

Credit: Most Valuable Promotions 

Press Release: March 5, 2025 By Most Valuable Promotions - NEW YORK, NY – March 4, 2025 –  In a first-of-its-kind landmark deal, Most Valuable Promotions (MVP) today signed boxing legend and record-breaking seven-division world champion Amanda “The Real Deal” Serrano (47-3-1, 31 KOs) to a lifetime agreement. The agreement will see Serrano compete under the MVP banner for the rest of her boxing career until she retires. Post her in-ring retirement, Serrano will become the Chairwoman of MVP’s women's boxing initiatives and lead the company’s efforts in identifying, signing, developing and marketing the promotion’s growing roster of female athletes. As someone who has broken barriers throughout her career and fought for equality, Serrano will continue that mission by empowering future generations, serving as both a role model and mentor for rising female fighters.

Serrano is the first-ever Puerto Rican undisputed world champion and the most decorated fighter in women’s boxing history. Following in the footsteps of her sister, former world champion Cindy Serrano, Amanda turned pro in 2009, claiming her first title just over two years into her career. From 2011 to 2019, she captured world titles across seven weight divisions, earning recognition from Guinness World Records for the most boxing world championships won by a female in different weight classes. Serrano’s current featherweight reign began with a 10-round victory over Heather Hardy in 2019 to claim the WBO belt, which she has successfully defended six times since.

Jake Paul first met Amanda Serrano by chance in 2020, when she fought on the undercard of his pro debut. Impressed by her third-round stoppage win, Paul kept a close eye on Serrano’s career. When he and Nakisa Bidarian founded MVP, they made women's boxing a core tenet of their mission. They invited Serrano to fight as Paul’s co-main event in 2021, where she received overwhelming fan support. Recognizing her talent and potential to elevate women’s boxing, Paul and Bidarian signed Serrano one month later, working to build her brand and amplify her visibility. Their goal was clear: to disrupt the status quo and bring women’s boxing to the mainstream — with Serrano leading the charge.

Serrano’s second fight after signing with MVP, against Katie Taylor at Madison Square Garden in 2022, made history as the first women’s bout to headline the iconic venue. The historic clash ended in a narrow split decision in Taylor’s favor and earned global acclaim, winning Sports Illustrated’s Fight of the Year and The Ring’s Event of the Year for 2022. The event’s impact extended beyond boxing, earning a nomination for Sports Business Journal’s Event of the Year, highlighting its worldwide reach and significance.

Following that historic bout, Serrano defeated Sarah Mahfoud in Manchester, England, adding the Dane’s IBF title to her WBO, WBC, and IBO featherweight belts. She then cemented her legacy with a blood-soaked victory over WBA featherweight champion Erika Cruz in February 2023, becoming the undisputed featherweight champion. Serrano, the first ever undisputed champion from Puerto Rico, defended her title for the first time in August 2023, earning a decisive 10-round unanimous decision victory over Heather Hardy in a redemption bout. In October 2023, Serrano made history again, defeating Danila Ramos by unanimous decision in the first-ever women’s unified world championship contested over 12 three-minute rounds — equal to a men’s championship fight. She threw a career-high 1,103 punches in the bout, further solidifying her status as a trailblazer for gender equality in boxing. In recognition of her achievements inside and outside the ring, Serrano was named the Boxing Writers Association of America (BWAA) Female Fighter of the Year for 2023, as well as Sports Illustrated’s and Boxing Scene’s 2023 Women’s Fighter of the Year. She continued her dominance in July 2024, scoring a second-round knockout victory over Stevie Morgan in a super lightweight bout.

Serrano went on to face Katie Taylor in the most anticipated women’s boxing rematch in modern history, battling for the undisputed super lightweight championship. Taylor vs. Serrano 2 served as the co-main event of MVP’s Jake Paul vs. Mike Tyson card on Netflix in November 2024. The fight shattered records, becoming the most-watched professional women’s sports event in U.S. history, with 74 million live viewers globally, 56 million peak concurrent views, and an average minute audience (AMA) of 47 million in the U.S. The bout, named 2024 Women’s Fight of the Year by ESPN, Sports Illustrated, and Boxing Scene, ended in a razor-thin decision victory for Taylor — sparking global debate and skyrocketing Serrano’s social following by over 1.2 million, making her the most-followed female fighter in the world. #Serrano also trended at #2 on X in the U.S., Brazil, Spain, and Canada post-fight, further cementing her status as a global icon.

Amanda Serrano and her manager Jordan Maldonado previously entered a partnership with MVP in March 2024 to identify, sign, and develop Puerto Rican fighters with MVP. In 2024, this led to MVP’s first two events on the island and signing of three rising Puerto Rican stars, Serrano’s protegee and the #12-ranked WBA flyweight Krystal Rosado (5-0, 2 KOs), the WBA’s #11 featherweight and WBO Youth Featherweight champion Jan Paul Rivera (11-0, 6 KOs), and three-time US national boxing champion and high fashion model Alexis “Chop Chop” Chaparro (3-0, 3 KOs). MVP will continue spotlighting Puerto Rican talent and bringing further events and opportunities to the island. 

Serrano’s success has also made her a sought-after figure for brand partnerships. In 2024, she teamed up with Verizon’s Total Wireless ahead of Taylor vs. Serrano 2, securing her first-ever cell phone as part of the deal. That same year, she partnered with Subway Puerto Rico and joined CELSIUS’ roster of athletes, adding to a growing slate of corporate sponsorships across the U.S. and Puerto Rico, including Dodge Puerto Rico and popular supermarket chain Econo. Serrano’s combined earnings from fights and endorsements have surpassed eight figures — an achievement she reached within just three years of signing with Most Valuable Promotions under the leadership of Nakisa Bidarian and Jake Paul. Her groundbreaking success has not only elevated her career but also paved the way for future generations of female fighters to thrive both inside and outside the ring.

“Signing this lifetime deal with MVP means I can continue fighting — not just in the ring, but for the next generation of women in combat sports,” said Amanda Serrano. “MVP has always been committed to elevating female fighters, from being the first women to headline Madison Square Garden to breaking viewership records for women's sports or making history with 12 three-minute rounds. Together, we’ve shown the world that women deserve equal pay, equal rounds, and equal respect. I’m proud to build my legacy with MVP and excited to stay on after I retire as a fighter to deepen MVP’s impact and help create even more opportunities for women in the sport.”

“Amanda Serrano is the heart and soul of MVP. Her relentless drive, historic achievements, and passion for uplifting other fighters are everything we are looking for in both signees and as future decision makers alongside us at MVP,” said Nakisa Bidarian and Jake Paul, co-founders of Most Valuable Promotions. “Amanda has paved the way for female fighters worldwide, shattering glass ceilings and demanding equality at every step. We are so fortunate to have her as both a fighter and a trailblazer who will continue to shape the sport long after she retires from the ring. This lifetime agreement is a testament to our belief in Amanda, not just as an athlete but as a visionary leader who will help guide MVP’s future and inspire generations to come.”

"Amanda’s journey is about more than titles and accolades. It’s about breaking barriers and lifting up the next generation of fighters,” said Jordan Maldonado. “I’ve been in Amanda’s corner since the beginning as she’s fought for every opportunity, becoming the most decorated fighter in women’s boxing history and the pride of Puerto Rico as their first undisputed champion. Working with MVP has transformed her career and legacy and there is no place we would rather be. MVP isn't just a company for us, it is our family. This lifetime agreement ensures Amanda can create those same opportunities for women around the world, long after she hangs up the gloves."

For more information, follow on X via @MostVPromotions, @JakePaul and @Serranosisters or on Instagram via @MostValuablePromotions, @JakePaul, and @serranosisters.

About Most Valuable Promotions (MVP)

MVP was founded by Jake Paul and Nakisa Bidarian in 2021. With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. One year into its inception, MVP was nominated as one of the prestigious Sports Breakthroughs of the Year in 2022 by Sports Business Journal. MVP have produced Jake Paul’s last six global pay-per-view events, including the recent Paul vs. Perry match. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano in its first year. Serrano and MVP made history in April of 2022 when Serrano went head to head with Katie Taylor, marking the first female fight to headline at Madison Square Garden, earning a nomination for Event of The Year by Sports Business Journal. MVP made history again in November 2024 with Jake Paul vs. Mike Tyson and Katie Taylor vs. Amanda Serrano 2, the first-ever live professional sports event on Netflix. MVP’s Paul vs. Tyson streamed live globally on Netflix and shattered records, becoming the most-streamed sporting event ever with 108 million live viewers globally. Co-founder Nakisa Bidarian was an executive producer of Paul vs. Tyson and the historic Triller Presents Mike Tyson v. Roy Jones Jr., which was the 8th most bought pay-per-view event in history.

Material and Photo Courtesy of: Most Valuable Promotions Used with permission.

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

 

BREAKING: Whyte Forced To Withdraw From Joyce Fight Due To Injury

It has been reported by TalkSport out of the United Kingdom that Heavyweight contender and former world title challenger Dillian Whyte has been forced to withdraw from his scheduled April 5th bout with Heavyweight contender Joe Joyce due to what is at this time an undisclosed injury. The bout, which was due to headline a fight card at the Manchester Arena in Manchester England as part of Queensberry Promotions global debut on digital subscription sports streaming network DAZN might be salvaged as Joyce is reportedly looking for a new opponent to step in for Whyte.

We will keep readers updated on developments as they become available.

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Will We See A Davis-Roach Rematch?

In recent years, the term “Pay-Per-View Star" has lost some of its value due to the pay-per-view model being one that is overpriced and over used even as subscription-based streaming has offered better value for consumers and generally produces higher viewership numbers than those events that are reserved for pay-per-view. There are, however, some exceptions or at least some fighters that a portion of Boxing fans will argue are worthy of the label “Pay-Per-View Star" even as the model is a dying medium. One such fighter is Gervonta Davis.

Davis, a fighter who has competed in three weight classes ranging from the 130lb. Jr. Lightweight division up to the 140lb. Jr. Welterweight division is known for producing knockouts that are the type that come suddenly and are often brutal. Along the way, Davis has won world titles in the Jr. Lightweight and Lightweight divisions, while for a time holding Interim/Regular champion status in the Jr. Welterweight division. As the current WBA World Lightweight champion, few fighters have been able to withstand Davis’ punching power and compete effectively. Unbeaten in thirty professional fights, with twenty-eight of those wins coming via knockout registering a career knockout percentage of over 90%, Davis climbed into the ring at the Barclays Center in Brooklyn, NY to face current WBA Jr. Lightweight world champion Lamont Roach on March 1st in the main event of the latest pay-per-view offering on Prime Video promoted by the Premier Boxing Champions group of promoters.

Despite the fact that this was a fight between two current world champions, with a past history having fought twice in 2011 as amateurs, there were some who felt this encounter would be another note on Davis’ extensive record of knockout wins. Perhaps the perception of that beyond the track record that Davis has was rooted in the fact that Roach, who entered the fight with a record of 25-1-1, with 10 Knockouts, was not only moving up five pounds to challenge Davis for his world title, but was not known for his punching power. While their meetings as amateurs should not have been used as a way to attempt to measure what might happen when they faced off due to the fact that both were kids at the time, Davis did win both bouts via close decisions, which context aside, could have also led to the perception that Roach would be a footnote on Davis’ record. Although in recent times Davis has become known as a fighter that starts slow and gradually picks up his pace as a fight progresses, it did not take Roach long to establish that whatever perception a fan might have had of his chances going into this fight may have been misjudged. 

Roach did this by applying tactical pressure on Davis early in the fight. While both fighters did not throw many punches through several of the early rounds, which resulted in a bout fought at an extremely measured pace, what was noticeable was Roach’s ability to gradually walk Davis backward. Despite neither fighter being able to establish a clear offensive output from the other and seemingly matching each other punch for punch, it was the challenger’s calculated approach that gave an impression that he may have had the upper hand, albeit slightly through the first six rounds of the fight. 

Although it was not the most entertaining of fights for those who are looking for action, the level of competition between the two fighters is something that should not be ignored. Through the first six rounds, I felt Roach was ahead by a round, however, this observer has been around long enough and has certainly covered enough close fights in just about every scenario one could name in three decades to know that how I might be seeing things could be reversed for someone else or might be a little wider as well, in particular, how the three official judges might be see things. 

Though Roach being able to be tactical and largely nullify the pace in which the combat was being fought was the most noticeable thing through the first half of the fight, the champion subtly began landing hard, thudding punches when he did let his hands go, which can leave just as much an impression on those scoring a fight as who might be dictating how a fight is being fought. The seventh round saw the beginning of a change in the pace of the fight as the challenger Roach seemed willing to stand and try to trade power punches with Davis. In that if Davis landed solidly on Roach, Roach would respond by trying to not only land punches that were as solid as the ones the champion was landing, but would try doing so in combination. 

As the action began to heat up, an element of controversy would occur in the ninth round when Davis seemed to turn his back and take a knee. Under most circumstances, this would result in a knockdown being ruled against the fighter that took a knee. Referee Steve Willis would frankly blow the call and while he did admonish Davis and warn him that what he had done constituted a knockdown, he did not score one in favor of Roach. While in fairness, I did not see a punch land on Davis prior to him taking a knee, Willis’ decision to not call it a knockdown, which it should have been outside of something illegal like a low blow landing, would prove to be crucial even as the tempo of the fight had changed and we saw more heated exchanges between the two fighters.

What stood out as the fight entered the championship rounds was not so much that the tempo had switched from measured and tactical, to tactical yet with heated exchanges, was Roach’s willingness to play with fire and exchange with Davis, but more specifically seemingly getting the better of the action particularly when he was able to land with his right hand, often in a counter punch sequence. Going into the twelfth round, I felt the fight was close, but had Roach narrowly edging Davis, just as I had at the halfway point at the conclusion of round six. Roach seemed to get the better of the action in the final round leading me to have a seven rounds to five or 115-113 in points scorecard in his favor. Ultimately, one official judge had a seven rounds to five margin in favor of Davis, while the two remaining judges turned in identical deadlocked scorecards of six rounds to six or 114-114 in points resulting in a majority draw.

Just how crucial the first six rounds were in terms of who had the upper hand when the two fighters were matching each other punch for punch, but more specifically Steve Willis’ decision as the referee to not rule a knockdown against Davis will be heavily debated as to whether that decision cost Lamont Roach a victory and his second world title in this fight. If the knee Davis took in the ninth round had been scored correctly as a knockdown, it is logical to think that it would have been the difference maker on the two scorecards that resulted in a draw in turning what was a draw into a majority decision win for Roach as it would have been scored s 10-8 round due to the knockdown and not a 10-9 round, which though still resulting in a narrow score margin, would have determined a winner.

It is clear coming out of this fight that some decisions will have to be made. One, will Roach, who is still the WBA’s Jr. Lightweight world champion, choose to move back down in weight to defend his title or will he choose to remain at Lightweight. Two, will Davis, who was talking about retirement before this fight, indeed move in the direction or continue on with his career. While it is still to be determined as to how successful this fight proved to be as a pay-per-view attraction with a $79.95 price point, given what happened in the ring and the fact that for the first time since he fought Isaac Cruz in December 2021 that there was legitimate doubt as to the outcome and the fact that this turned out to be a draw and not a win for Davis, with the impression being left that it was Lamont Roach, who saw his stock go up, we should see a rematch. Whether we will and whether it comes in a timely manner as some other rematches have in the recent history of the sport remains to be seen. 

“And That's The Boxing Truth." 

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“A Belt Is What I've Wanted My Whole Life” Josh Byrne Fired Up For His First Title Fight

Press Release: March 1, 2025 By Dragon Fire Boxing - On March 14, Dragon Fire Boxing Promotions hits the Metro City nightclub for the first time this year for Thunderdome 49.

 

Credit: Mike O'Hara

In the main event, Undefeated prospect Jude Grant takes on his first international opponent when he fights Shi Hong Jun of China.  

 

Before the headliner, Jude’s training partner Josh Byrne has his first shot at a state championship against Habib Kheirkhah.

 

When asked what it felt like to get the call for the title shot, Byrne stated that he was excited to complete one of his boxing goals so quickly.

“When I got the call about fighting for the state title I was stoked” Byrne said. “It's what I've wanted all the way since amateurs, I've never actually won a belt.

“I've always got a medal or a trophy, but a belt is what I've wanted my whole life and I'm going to make it happen.”

In his last fight Byrne fought Bima Prokosar, in what was an action-packed encounter.

Although he came out victorious with a lopsided decision, the Aussie feels that there were still lessons to take away from his performance, mainly regarding the communication with his corner.

“I feel that I need to listen to the corner a bit more” Byrne revealed.

“[My coaches] can see a lot more about what's going on than what I can, they were telling me to go more to the body and at the time it didn't really come across.

“When I sat back and went through the fight with them, they said ‘you need to open your ears a bit more and listen to us because we can see a lot more than what you can.’

“I feel that I will definitely improve on that in this fight and hopefully I'll come away with a knockout.”

In what is said to be the biggest fight of his young career so far, Byrne will fight Habib Kheirkhah. An aggressive fighter who has had experience fighting the best that Big Rigs gym has to offer, having fought Jordan LaRuccia, Jude Grant and Joel Lewis.

 

With the experience from his teammates, Byrne has said that he has been given pointers regarding how to approach the match up.

“From everything that I’ve been told, he's a very forward guy” Byrne told. “I expect him to bring the action to me and I know I will match that.”

The advice given to Byrne is amongst the best in WA, as it has recently been announced that Jude Grant could be fighting in the WBC Grand Prix, a tournament designed to find the next big star in boxing.

Although the teenager has limited experience in the sport with a 2-0 record, he looks up to his training partners and uses their early success as inspiration to go as far as he can.

“I would love to fight in something like the Grand Prix.” Byrne said “I've been speaking to Tony [Tolj] about it, but I just don’t have quite enough experience yet.

“Something like that will definitely happen once I get a few more fights under my belt.”

With the right training partners and coaches around him, Josh Byrne is an exciting local prospect and perhaps will be involved in a high stakes tournament of his own within the next two to three years.

Material Courtesy of: Dragon Fire Boxing/ Photo Courtesy of: Mike O'Hara - Dragon Fire Boxing Used with permission.

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

Chapter 2 Belongs To Bivol

One of the benefits to the sport of Boxing over the last couple of years as the sport has expanded into new markets including several events now regularly taking place in the kingdom of Saudi Arabia, has been not only bouts of significant interest taking place with seemingly less red tape than is the norm, but also rematches of those bouts occurring in a more streamlined way than what is normally the case. In recent times, it was the Undisputed Heavyweight championship of the world in 2024 between Tyson Fury and Oleksandr Uysk, first to determine an undisputed champion, then the rematch in December of last year. Two fights that saw Usyk emerge victorious.

Another undisputed championship that was also staged in the kingdom of Saudi Arabia in October of last year was the encounter between undefeated world champions Artur Beterbiev and Dmitry Bivol met to determine a sole champion in the 175lb. Light-Heavyweight division. In a highly competitive bout that saw several shifts in momentum throughout, it was Beterbiev that emerged victorious via a twelve round majority decision to become the Undisputed Light-Heavyweight champion of the world. Four months later, in a similar timeframe to the timeline of the Usuk-Fury rematch, the time for the Beterbiev-Bivol rematch on February 22nd back in the kingdom of Saudi Arabia.

The first encounter between the two was almost a virtual standstill in terms of who had the upper hand in a fight that could have gone either way. Bivol seeming to do more in the early rounds and outworking Beterbiev, and then Beterbiev rallied in the middle and late rounds to narrowly score the victory. Frankly, that fight could have been scored either way.

This time, the tempo of the combat was much the same way as it was in the first fight. If there were differences, they were subtle in that Beterbiev seemed to be more aggressive early in the fight rather than gradually stepping up his pace as the fight progressed. Another subtle change that occurred this time around is that while Beterbiev applied consistent pressure from the outset, Bivol kept his jab working throughout the entire fight while being forced to move by Beterbiev.

While the jab is something that seems to be overlooked by some due to it being an elementary punch that is among the first thing that one is taught in the gym as they attempt to become a fighter, when it is implemented and executed with both timing and precision, it can not only be an effective weapon, but it also can help win rounds that could otherwise be scored the other way. Although Beterbiev seemed to land the harder punches of the two fighters when he did land, which is what happened in the first fight as well, the difference was unlike the first fight where he stopped using his jab as the fight progressed, Bivol kept throwing his jab and mixing in combinations with consistency throughout the rematch. 

Despite the subtle adjustments of both fighters, the rematch, much like the first fight, ended up in a virtual standstill. No knockdowns scored between the two fighters and several proverbial “Swing Rounds" where who won a round could have been determined by moments that could sway opinion one way or another. Due to being impacted by hurricanes Helene and Milton in October of last year when the first fight between Beterbiev and Bivol occurred, this observer was prevented from covering that bout as would normally be the case. Nevertheless, I did watch the first encounter via my phone due to the circumstances at that time and I felt Bivol won that fight seven rounds to five or 115-113 in points. My initial score was verified when I was able to return to my home and view the fight once more even though it was Beterbiev that got the nod in the first fight.

This time, at the conclusion of twelve rounds, I arrived with the same scorecard as I had in October with Bivol winning seven rounds to five or 115-113 in points. The difference between fight one and fight two, at least as far as how yours truly saw things, is I felt Bivol won three of the last four rounds, which was enough to give him the edge by two rounds on my scorecard. In the first fight, I felt Bivol won the first four out of twelve rounds and then earned three more rounds out lf the final eight rounds, as Beterbiev seemed to take control of the ebb and flow.

Although I ended up with the same score in the rematch as I had the first time around, I also felt the same way as I did at the end of fight one in feeling that it could go either way. This time, it would also be a majority decision, but with Bivol getting the nod making him the new Undisputed Light-Heavyweight champion of the world.

With two fights now in the books between Bivol and Beterbiev, and with the undisputed championship in the Light-Heavyweight division now having changed hands, the obvious question is what happens now? The logical answer would be a third fight between the two. After twenty-four closely fought rounds in two fights being fought to a virtual standstill, would a third fight produce a conclusive outcome? While one can never rule out a possibility of a knockout or a potentially wide decision win, stylistically, the styles of the two fighters, Beterbiev a pressure power puncher, Bivol, a fighter who also has punching power, but one that has evolved into a boxer/puncher, are such that they mesh in such a way that they could square off ten times and each time, the combat will likely be close, competitive, and have a difference of opinion amongst fans and experts alike as to who has the upper hand. It will likely always be a close call, but this observer is very much looking forward to the next chapter. 

“And That's The Boxing Truth.”

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Davis-Roach Pay-Per-View Card Now Available For Preorder On Prime Video

The March 1st  Premier Boxing Champions pay-per-view card headlined by undefeated WBA World Lightweight champion Gervonta Davis defending his title against current WBA Jr. Lightweight world champion Lamont Roach is now available for preorder on Prime Video for $79.95. The fight, which will headline a night of Boxing from the Barclays Center in Brooklyn, NY can be purchased by visiting the Prime Video app on your streaming device of choice or by the following link Davis vs. Roach.

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Bellew And Groves Predict Beterbiev-Bivol II

Press Release: February 22, 2025 By CasinoBeats.com - Recently, former world champions and Boxing legends Tony Bellew and George Groves sat down with CasinoBeats.com to predict today's Undisputed Light-Heavyweight world championship rematch between undefeated champion Artur Beterbiev and former unified world championship Dmitry Bivol. Bellew and Groves shared their thoughts on the highly anticipated showdown below.

Tony Bellew on Beterbiev v Bivol:

“I do (think it will be a different outcome) with Bivol winning on points. Once again, I thought the first could have gone either way. I thought Bivol was the better boxer on the night, but I thought Beterbiev pressed the whole night and he outpunched him. He just outworked him. And I think them championship rounds in that fight were big. I did like Bivol’s boxing, so Bivol has shown us he has the ability. I think he'll learn his lesson from the first fight. But if Beterbiev is successful again, then I think he could take on Jai Opetaia.” 

George Groves on Beterbiev v Bivol:

“It's only four months since the first match, isn't it? So it's a quick turnaround. I think Bivol wins though. I think it will be close again, but I think Bivol wins and then we see the trilogy. Both guys were cautious of each other's ability and each other's punch power in the first fight. Both guys showed each other a lot of respect and therefore we didn't get the best version of that fight. This one should be more lively.”

Material Courtesy of: CasinoBeats.com Used with permission.

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Barboza-Catterall Thoughts

On February 15th a world title elimination bout took place in the 140lb. Jr. Welterweight division to determine a number one contender in the World Boxing Organization (WBO) Jr. Welterweight world championship currently held by Teofimo Lopez. The bout, which took place in Manchester, England, pitted Arnold Barboza and Jack Catterall the WBO’s number one and two contenders respectively.

What was refreshing about this particular encounter beyond it being one between the legitimate top two contenders meeting to determine who will be next to challenge for a world title, but it was simply a bout between two of the top fighters in the Jr. Welterweight division, which did not see any grandstanding or pre-fight hype tactics that all too often crosses the line from simply trying to draw interest in a fight to legitimately personal attacks. This was simply two of the best fighters meeting to test their skills against each other.

What resulted was a tactical battle where both fighters seemed to struggle to establish the ebb and flow for several rounds. Perhaps this was due to a healthy respect between the two fighters and each fighter’s skillset in that neither was eager to take the initiative in being clearly aggressive. This presented a scenario where the two fighters, though willing to engage, did so with some distance between the two of them, likely trying to bait the other into making a mistake where the opposing fighter would have the opportunity to counter punch. 

While not the most exciting contest if one is looking for an all-action type of fight, seeing two world-class boxers demonstrating their skill level and trading rounds where each seemed to have their moments throughout was interesting to watch for those who enjoy Boxing in its purest, technical form. Although entertaining for those of us who appreciate tacticians plying their trade, it was no surprise at the conclusion of twelve rounds to see a split decision rendered with Barboza gett the nod of two of three official judges by a margin of seven rounds to five or 115-113 in points, while the third judge had the same score, but for Catterall.

Simply put, this was two world-class boxers putting forth their best. Although there was not much in the way of highlights, no controversial calls that would require more analysis from this observer, it was still two of the best Jr. Welterweights in the world showing why they are regarded as two of the best. For Barbosa, he has now earned his shot at Teofimo Lopez’ world championship, which according to the WBO, must take place within 180 days.

While this performance for Barboza was not the highlight reel type that one would expect in order to drum up interest in a potential world title challenge, he simply did what he had to do against a highly skilled opponent in Jack Catterall in a fight that could have gone either way. Sometimes two fighters' respective styles will not mesh in such a way that it will produce a knock down, drag out, Fight of the Year candidate. Given how close this fight was, however, it would not surprise me if Barboza and Catterall were to meet again down the line. This may also happen if Lopez, who recently signed a three-fight agreement with Riyadh Season, the Saudi Arabian entertainment group who has staged several major Boxing events both in Saudi Arabia as well as around the world, along with Lopez’ longtime promoter Bob Arum, chooses to go in a different direction and potentially vacate his title, which would make Barboza per winning this elimination bout, the new world champion per his now being the number one mandatory challenger. Were such a scenario to play itself out, it would make all the sense in the world for Barboza to face Catterall again. If that indeed happens, the question will be whether chapter two between Barboza and Catterall would be different in terms of how the fight is fought or if stylistically, it will always be a closely fought contest where it is not easy to determine a winner.

“And That's The Boxing Truth." 

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Gloves Off: Davis-Roach Now Streaming On Prime Video

Credit: Prime Video 

Press Release: February 15, 2025 By NEW YORK—February 14, 2025— Today, Prime Video announced the release of Gloves Off: Gervonta “Tank” Davis vs Lamont Roach Jr., the sixth installment of the compelling docuseries. This two-part series delves into the preparation for the anticipated 12-round lightweight world championship bout set for Saturday, March 1 at Barclays Center.

Boxing superstar and reigning WBA Lightweight World Champion Gervonta "Tank" Davis (30-0, 28 KOs) will defend his title against WBA Super Featherweight World Champion Lamont Roach (25-1-1, 10 KOs) in the main event of a stacked PBC Pay-Per-View on Prime Video card. The 30-year-old Davis from Baltimore and 29-year-old Roach from Washington, D.C., previously met as amateurs and now face off for Tank's World Lightweight belt.

 

Narrated by Barry Pepper, the program takes fans beyond the ring, blending footage of the fighters' lives, families, and training camp activities as excitement builds for this prime-time encounter in Brooklyn.

Material, Photo, and Trailer Courtesy of: Prime Video Used with permission. 

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BYB Extreme Fighting Series And Vice TV Sign Multi-Year Broadcast Deal

Press Release: February 12, 2025 By BYB Extreme Fighting Series-  

VICE SPORTS AND BYB BARE KNUCKLE BOXING REACH LANDMARK MULTI-YEAR MEDIA RIGHTS AGREEMENT

Surging Combat Sport to be VICE TV’s First-Ever Live Event Series

Credit: BYB Extreme Fighting Series 

NEW YORK (Feb. 13, 2025) - VICE TV today announced it has reached a landmark multi-year media rights agreement with BYB Bare Knuckle Boxing, the world's oldest and largest bare knuckle fighting company. VICE Sports will televise 13 live events in prime time this year, with most airing on Saturday nights, kicking off with BYB 37 Denver Brawl IV on Feb. 22. BYB will have the distinction of being VICE TV's first live sports event series as the 40M plus subscriber cable television network continues its programming shift to a sports-first model.

Since its inception, BYB has continuously given fight fans what they truly want: the best fighters in the world, taking the gloves off and facing one another in the oldest and purest form of combat sports, bare knuckle boxing. BYB's patented, 3-sided Trigon ring is the smallest fighting surface in combat sports, which pushes the action to the middle of the ring, forcing fighters to fight and resulting in a ninety percent knockout rate.

"We look forward to adding live BYB Bare Knuckle Boxing, our first live event series, as a mainstay of the VICE TV schedule as VICE Sports continues to fill its programming slate with compelling sports-themed docuseries, programs, live events, and podcasts," said Pete Gaffney, President of VICE TV. "BYB is a combat sport surging in popularity, and having it on VICE TV helps us fulfill our mission of featuring provocative sports programming that our audience now expects."

"Bare Knuckle Boxing is growing faster than any other sport, with a trajectory that mirrors MMA twenty-five years ago, and that growth and popularity will only accelerate as VICE TV builds out VICE Sports," said BYB CEO Greg Bloom. "BYB, like VICE TV, prides itself on being an industry innovator and disruptor, and we look forward to being a tentpole partner as VICE Sports continues to elevate exciting original and live programming."

 

Over the past year, BYB has become the international leader in this new and exciting combat sport, making significant strides in reshaping the landscape. With BYB's acquisition of Europe's BKB, the oldest bare knuckle company in the modern era, BYB has doubled its international roster and historic bare knuckle fight library, while significantly increasing the interest in BYB's global distribution.

BYB 37 will take place on Saturday, Feb. 22 (9:00 PM -12:00 AM ET) at the Stockyards Event Center in Denver, Colorado. The main event will pit two of BYB's most explosive (and undefeated) fighters against one another when men's Super Lightweight champion Harry "The Hitman" Gigliotti defends his Police Gazette Diamond Belt against Jon "Untameable" Barnard. In the co-main event, BYB Women's Featherweight champion Helen Peralta looks to become a 2-division champion when she faces Brazil's Lailane Mota for the vacant BYB Super Featherweight Police Gazette Diamond belt.

As global demand for sports programming continues to grow, VICE Media recently launched the VICE Sports brand, coupled with a significantly expanded original sports programming strategy. VICE TV, the cable television network in partnership with A+E, has shifted its programming to a sports-first model (find VICE TV viewing and streaming options here). Recent VICE Sports premieres include debate series Brady vs Belichick: The Verdict, with host Christopher "Mad Dog" Russo; Calipari: Razor's Edge, a docuseries following the legendary coach in his first season with the Arkansas Razorbacks men's basketball team; and Pitino: Red Storm Rising, a backstage pass as Pitino and St. John's University's Red Storm strive to capture the school's first BIG EAST Conference title since the turn of the century. Overall, the company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital.

ABOUT BYB BARE KNUCKLE BOXING

Originating in South Florida with backyard legend Dada 5000, whose backyard fights gained worldwide popularity online, BYB was founded to harness the excitement of bare knuckle into a more structured product for a broader, more mainstream audience. Since 2015, BYB has hosted events in Wyoming, Mississippi, Florida, New Mexico, Louisiana, South Carolina, Colorado, England, Wales, and Dubai, and is continuing to work with athletic commissions throughout the United States and globally to expand the fanbase and grow the sport of bare knuckle. For more information, visit bybextreme.com and follow us on social media @bybextreme.

ABOUT VICE MEDIA

VICE Media is a global media and entertainment company, focused on producing authentic, high-quality content across television, digital, film, news, and branded advertising. The company has four main businesses in its portfolio: VICE Studios (award winning television, documentary, and film production company); VICE TV (40M plus subscriber sports and entertainment cable network in partnership with A+E); VIRTUE Worldwide (a global, full-service strategic, creative, and branded entertainment agency that excels in increasing brands’ cultural capital in today’s ever-changing, digital-first world) and Pulse (leading commercial and music video production company). Recent Vice Studios content includes hit UK series Gangs of London (now available on Netflix in the U.S), MAX documentary Bama Rush and the newly launched video podcast Shane Smith Has Questions which has attracted millions of views on YouTube.

2025 BYB BARE KNUCKLE BOXING ON VICE TELECAST SCHEDULE*

All Times Eastern

*Subject to change

DAY DATE TIME EVENT

Saturday Feb. 22 9:00 PM -12:00 AM BYB 37 Denver Brawl IV

Saturday March 22 8:00 - 11:00 PM BYB 38 Wolverhampton, England, UK

Friday April 4 8:00 - 11:00 PM BYB 39 Myrtle Beach, SC, USA

Saturday April 19 8:00 - 11:00 PM BYB 40 Cardiff Wales, UK

Saturday May 31 8:00 - 11:00 PM BYB 41 Jacksonville, FL, USA

Saturday June 14 8:00 - 11:00 PM BYB 42 Albuquerque, NM, USA

Saturday July 5 8:00 - 11:00 PM BYB 43 Bolton, England, UK

Saturday Aug. 16 8:00 - 11:00 PM BYB 44 Denver, CO, USA

Saturday Sept. 6 8:00 - 11:00 PM BYB 45 Bristol, England, UK

Saturday Sept. 27 8:00 - 11:00 PM TBD

Saturday Oct. 18 8:00 - 11:00 PM TBD

Sunday Nov. 9 8:00 - 11:00 PM TBD

Saturday Dec. 6 8:00 - 11:00 PM TBD

Material and Photo Courtesy of: BYB Extreme Fighting Series Used with permission. 

For more information about BYB Extreme Fighting Series please visit: www.BYBExtreme.com. 

 

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

BOXING LEGEND FLOYD MAYWEATHER LAUNCHES 101 (ONE OF ONE) A GAME-CHANGING SUPPLEMENTS LINE BUILT FOR CHAMPIONS

Press Release: February 12, 2025 By 101 (One of One)-  

 

Credit:101 (One of One)

Credit: 101 (One of One)

February 12, 2025 (Los Angeles, CA): The undefeated, undisputed champion of boxing is entering a new arena - performance nutrition. Floyd Mayweather, global sports icon and visionary entrepreneur, has expanded his empire with the launch of a line of premium nutritional supplements, called 101 (ONE OF ONE). The brand recognizes that we are all one of one, with unique goals for our fitness journeys. Developed in partnership with long-standing and seasoned veteran Magnum Nutraceuticals and with the strategic advisement of global entertainment powerhouse WME, 101 is not just another supplements brand, it’s the embodiment of Mayweather’s relentless drive for self-improvement that has defined his legendary career.

The launch of 101 marks the first time Mayweather has used his passion and commitment to excellence as a world champion athlete to build his own supplements brand, making it a milestone in his growing wellness empire. The 101 brand embodies his unwavering commitment to personal growth with his unyielding determination to push past limits and the status quo —both of which have been pivotal to his success in the ring and in business. Mayweather’s wide-ranging portfolio includes real estate, the Mayweather Boxing + Fitness gyms and Mayweather Promotions, all of which cement his commitment to empowering individuals.

“For years, I was asked what supplements I take to stay on top of my game,” said Floyd Mayweather, Co-Founder of 101. “I don’t cut corners in the gym and I won’t cut corners with my nutrition. 101 is designed to deliver results - period. We developed this brand to cut through clutter in the marketplace and to give a trusted option to everyone.”

101 launches with seven premium products, with science-based formulations, for both men and women, each one crafted to help support and enhance their fitness journey: 

Whey Protein Powder $44.99 - Packed with 25 grams of high-quality protein to fuel lean muscle growth and speed up recovery. With added prebiotic fiber and digestive enzymes, the powder is formulated for smooth digestion, no gas or bloating and maximum absorption.

Sport Pre-Workout $35.99 - This fast-acting formulation is a custom blend of performance-driven ingredients—including NeuroRush and electrolytes that help increase stamina, focus, and results. 

Loaded Pre-Workout $49.99 - Formulated with 8g of Citrulline and a powerful blend of heavy-hitting ingredients, this powerhouse improves energy, performance, endurance, and focus.

Creatine Monohydrate $29.99/$49.99 - Made with pure, clean ingredients to increase muscle mass, strength, and power for short, high-intensity training sessions. It also delivers long-term benefits like enhanced cognitive function and healthier muscles and bones.

Greens + Gut Health $44.99 -  Supercharges daily nutrient intake, packing over four servings of fruits and vegetables, plus essential vitamins and antioxidants. Loaded with prebiotic fiber, this formulation is the foundation for a healthy gut.

Hydration $39.99 - Pure, essential electrolytes, in convenient on-the-go stick packs. Loaded with the core four electrolytes and a 1G shot of Taurine per serving, it powers hydration, fights cramps, and keeps fatigue at bay.

Peptide Builder $64.99 - These capsules are on the cutting edge of muscle-building and recovery. Powered by PeptiStrong® and DL185TM to drive more gains in the gym and on the field, it fights lean muscle loss 54% better than milk protein and reduces muscle-atrophy inflammation by 60%. 

"Floyd Mayweather’s unmatched work ethic and drive for perfection made this partnership a natural fit. We have spent over 20 years formulating trusted, high-quality supplements for athletes at every level, and Floyd’s unwavering dedication to delivering only the best mirrors our mission," said Bill Russell, CEO of Magnum Nutraceuticals. "Together, we’ve created 101—a brand that stands for excellence, authenticity, and results. This is more than a supplement line; it’s a testament to Floyd’s championship mindset and our shared passion for performance."

Built by champions. Backed by science. Trusted by athletes. Starting today, 101 is available in bold, great tasting flavors at youare101.com, and thousands of supplement and sports nutrition retailers nationwide serviced by Sportlife Distribution, Europa Sports Partners and Muscle Foods USA.

About 101 (One of One)

101 is dedicated to empowering individuals to achieve peak performance for every sport at every level with high-quality, scientifically formulated supplements developed to fuel their fitness journeys. Developed by boxing great Floyd Mayweather and seasoned industry leader Magnum Nutraceuticals, 101 was built on the shared belief that everyone deserves a trusted, results-driven supplement brand. With over 20 years of experience in developing science-backed performance nutrition, Magnum Nutraceuticals ensures 101 is crafted with premium, effective ingredients, a vision that aligns with Mayweather’s dedication to excellence both inside and outside the ring—bringing consumers a brand they can rely on for superior quality, and performance. For more information, please visit www.youare101.com.

Material and Photos Courtesy of 101 (One of One) Used with permission.

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.